Website award

Announcement

National Award for Dare County Preserve Beach Access Website

The website for the Dare County campaign to Preserve Access to America’s Beaches has received an Award of Excellence from the City-County Communication & Marketing Association (3CMA).

The Award of Excellence for PreserveBeachAccess.org was announced September 24, 2009 at the 3CMA national conference in Scottsdale, Arizona. The website is part of a marketing campaign jointly sponsored by Dare County and the Outer Banks Visitors Bureau.

Each year 3CMA recognizes the best in marketing and communications. The nationwide competition, judged by a panel of marketing, consulting and academic professionals, includes entries from advertising agencies and government entities from cities and counties of all sizes. Other cities who received awards for issue specific websites include a Silver Circle award for the City of Charlottesville, Virginia and a Savvy award for Pasadena, California.

During its 21 year history, 3CMA has had over 10,000 entries, many of which have become benchmarks for strategic communication and marketing efforts. This year the judges remarked that they “loved the look” of PreserveBeachAccess.org and commented on the website’s video page. My Story, a key part of the website, features first-hand accounts about the importance of beach access and its impact on people.

“We are honored to receive the award and appreciate what it represents,” said Bobby Outten, Dare County Manager. He added, “It echoes what we hear from people throughout the nation, that the County’s beach access website is a quality place for information about preserving beach access in the Cape Hatteras National Seashore Recreational Area. We hope everyone will visit www.PreserveBeachAccess.org and sign-up at Act Now.